Our Promise
We are committed to create sensory experiences that honor Latin heritage and transform spaces into personal sanctuaries while building community rooted in valor, the courage to transform not only spaces, but the world around us.
Our Commitments
Our Products
Our products are made without phthalates, parabens, mutagens, carcinogens and acute toxins. All of our candles are made of a clean-burning vegan coconut-soy wax blend, FSC-certified wooden wick and paper dust cover.
Our Community
As a Latina-owned brand, we are dedicate to creating products and community that celebrates and reclaims our Latin-heritage. We partner with various organizations throughout the year to donate product and raise funds to help underserved BIPOC communities across the U.S.
Our Business
We take pride in the integrity of our craft, prioritizing long-term sustainability and conscious growth. We take things slowly, and build with intention.
From the Founder
Previously known as BFC, our new name Valorosa®, was born out of my personal journey to reclaim my roots as a first-generation, non-Spanish speaking Salvadoran-American.
Being Latina and American is not a linear, one-size fits all experience. For me, it meant a life-long struggle to navigate language, culture and heritage in one of the most segregated suburbs in America, Long Island, New York.
What started as my parent's attempt to shield me from racism and discrimination also became a source of isolation and disconnect with my culture. I didn't grow up being proud of being Salvadoran. My local community shamed me and the only way to succeed was to assimilate into traditional white-American culture.
When I sought resources or community, I never saw myself mirrored in spaces or included in conversations, which created a deep insecurity in my identity, as a Latina, and distorted my feelings of what home meant. I was never enough. I was never American enough, I was never Salvadoran or Latina enough.
In the middle of the COVID-19 pandemic, I found a space where I felt at home: an online community of Latinas. There I encountered people with stories and experiences like mine. And I realized, that feeling of belonging, of finding your place, of being home, I wanted to create that feeling for other Latinas who were on a journey similar to mine.
I'm driven by the ability to represent my community without appropriation, to authentically bring our nuanced, diverse stories to the forefront in a historically French, and Euro-centric industry, something all too familiar to my upbringing.
No matter who you are, where you come from, where you are in your career, your culture and traditions carry you forward. Valorosa creates a sense of strength, to inspire a life of richness through home fragrance and that makes you feel at home wherever you go.
